Journal Article Analysis
November 12, 2009
Thursday 12th Nov
Broadcast Now
ITV will make programmes such as ‘Dancing On Ice’, ‘This Morning’, ‘Coronation Street’ and ‘I’m A Celebrity… Get Me Out Of Here!’ available on ‘freemium’ an iPhone applications by January. This is part of ITV’s answer to deliver content through new media technologies.
But this will not be a free application. Customers will have to pay what is believed to be up to £2 to access the “premium content”.
Apple, along with Orange and Vodafone, are now changing how people consume content on the move. Other broadcasts are also using iPhone apps as a way to deliver content. See below for further details.
Broadcast Now
BSkyB is making its mobile TV service available on the Apple iPhone after developing a live streaming app.
The application will allow live channels such as Sky Sports and ESPN to be streamed via a Wi-Fi connection and provide access to live sport including Premier League football matches.
The application is free to download and will be made available to all iPhone owners regardless of which mobile network they are signed to.
What conclusions have you learn from these articles: -
As with the use of online media to deliver content the use of mobile technology is one more way in which new media is changing how we, the consumer, consume content.
Broadcast Now
Plans by the BBC to introduce anti-piracy technology to Freeview to limit the illegal copying of high-definition TV shows are likely to fail after Ofcom asked the corporation for more information about the “purpose of the system”.
Many thought Ofcom, the independent regulator and competition authority for the communication industries in the United Kingdom, would approve the plans, but during a two-week consultation period many consumers and consumer groups raised a number of potentially significant issues that had not been addressed. These issues included the “impact on competition in the market” and “fair use of content interpretations”. This has seemingly forced the organisation to reconsider the BBC’s proposal, though a final decision has not yet been made.
What are your conclusions from this article: -
Piracy has become an epidemic of new media, and those that provide valuable media content, such as HD content, want to protect it. But consumers feel that it would be like a “a form of encryption” and a “violation of the free-to-air principle”.
My feelings come from looking at the name, Freeview HD. Yes it maybe HD content but should it not be free, to view and to copy? This might be a very simplistic view but is it not us the British public that funds the BBC, and does this not mean that we should be entitled to its content, all its content? I think we are.
Broadcast Now
Stephen Poliakoff claims the BBC are “artificially restricting writers and endangering television drama”. Writers and producers receive lectures about how to make factually-based dramas. He feels that television should “tackle unfamiliar stories rather than being made to recycle the same ones endlessly”.
Poliakoff accused the BBC of prizing “historical accuracy” over “deeper poetic truth”.
What conclusions did you learn from this article: -
I can see Stephen Poliakoff point of view. It is important that some stories be more than about historical accuracies but tell narratives from different points of views and in different ways.
Not everything is about representing what happened, or the generally excepted view of what happened. Sometimes stories should be about imagination, and story as an artistic and inspirational tool. I speak not of flights of fancy but of what Poliakoff is talking about, finding and “achieving a deeper poetic truth about a subject”.
